RALPH NORRIS is like the kid in the lolly shop ... during a lolly run-out sale.

FAROUK EL BAHSA multiplied his daily turnover tenfold yesterday, selling 40,000 pieces of maamoul, the traditional Lebanese sweet pastry that is distributed during festivities marking the end of the Muslim season of Ramadan.

An empire founded on glucose, wheat starch and sugar continues to prosper.

Kevin Pilley meets sweet tooths and entrepreneurs along Waterfall Way.

Sweet and sour